Marketing as a Service

Sofi Filtration partnered with Vidalico Digital to help them overcome their challenges with lead generation, as well as issues with expanding their partner and reseller network globally.

As a startup, Sofi Filtration faced the problem that its resources were quite limited. They had limited time, and also a lack of expertise in terms of digital marketing. They wanted to remain true to their core business, while at the same time telling the world about their innovation and how the Sofi Filter can help the world achieve cleaner water, especially in the industrial filtration sector, where using a Sofi Filter would not only be an environmental perk but would also be a huge cost-savings measure for industrial filtration companies. 

Sofi Filtration wanted to solve its challenges with lead generation. They really needed to get more leads but didn’t have a digital marketing strategy to do so, or any way to execute it or promote themselves in order to generate leads.

The solution to their problem was Marketing as a Service. Vidalico Digital developed a fast, vast, and inexpensive marketing campaign for Sofi Filtration.

Vidalico helped to identify their ideal customer profile and identified specific groups on LinkedIn with 100,000+ members that were in Sofi Filtration’s target market. Vidalico tailored and designed the company website with lead generation in mind, and helped build technical case studies that could be shared with prospective leads using data the company already had, as well as promoted these resources organically to their target audience which encouraged the collection of contact details.

Keeping Sofi Filtration’s core business model in mind, Vidalico Digital implemented these solutions without paying for advertising on social media or in other online channels.