The B2B Marketing Guide to Growth

We created this guide to help businesses better understand their environment and accelerate growth. The following topics are addressed in detail in this guide:

1. Understand your financial metrics and the Inbound Marketing Approach
2. Customer Acquisition Cost and Customer's Lifetime Value
3. Search Engine Optimization
4. When companies fail to identify business opportunities
5. How to use CRM in your growth strategy
6. Dealing with limited resources and management challenges
7. Fast solutions: outsourcing and automation
8. Why and when should you outsource? What should you automate?
9. Sales and marketing alignment: teamwork to maximize growth

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